June 1, 2023

NEW YORK — As a toddler, rising up and having freedom to do what you need appears so fantastic. But if time journey have been potential, two in three Individuals would transport themselves again to their childhoods (64%), in accordance with a latest ballot.

A latest survey of two,000 mother and father of kids within the U.S. between 5 and 18 requested them to mirror on their very own childhoods. With regards to what adults miss most about being a child, above all, not surprisingly, are usually not having tasks (67%) and being stress-free (57%). Over half additionally miss their childhood buddies (53%), having household gatherings (52%), and celebrating the vacations (52%).

What brings these mother and father again to their childhoods? The highest three actions for respondents included watching favourite childhood motion pictures and TV reveals (65%), getting collectively for the vacations (51%), and listening to sure sounds, akin to ice cream truck jingles (48%).

Carried out by Mini Manufacturers Disney and OnePoll, the survey additionally discovered that 75 p.c of oldsters usually reminisce about their youth, whereas 90 p.c have even shared tales about their childhood with their children. Though 76 p.c of oldsters contemplate their youngsters to be mini variations of themselves, most of them credit score their children for making them higher individuals (93%).

Moreover, two in three mother and father admit their children’ childhoods have been a lot better than theirs (67%). That’s as a result of they consider their youngsters have extra alternatives in life (65%), extra entry to expertise (57%), and obtain extra affection than they did as children (56%).

Have been issues actually higher within the previous days?

When reflecting on their youth, 83 p.c are glad they grew up within the period they have been born in. The same proportion assume rising up on this period is far more durable now than once they have been a toddler (81%).

“We see the development for nostalgia in toys to be extra vital than ever earlier than,” says Robbie Mercer, advertising and marketing supervisor at Mini Disney Manufacturers, in an announcement. “Dad and mom are selecting toys for his or her children that both they resonate with and keep in mind enjoying with as children, or wish to discover one thing that children and oldsters can take pleasure in collectively.”

With regards to the vacations, 70 p.c share that they really feel nostalgic when the winter holidays roll round. Dad and mom say the mornings through the holidays are their favourite moments of the season since they see their children play with their toys (60%), watch vacation motion pictures collectively (50%), make brunch (46%), and sleep in (42%).


This 12 months, mother and father plan to present their youngsters garments (74%), toys (55%), and electronics (52%) for the vacations. With toys being a preferred reward merchandise, 61 p.c of oldsters are usually not ashamed to say their children have higher toys than they did rising up. Nonetheless, 4 in 5 mother and father choose shopping for their youngsters toys they used to play with rising up (38%).

“At present’s mother and father are in search of alternatives for extra high quality and significant time with their children,” Mercer provides. “We consider in transcending generational gaps and permitting mother and father to forge their childhood nostalgia into new reminiscences.”

Survey methodology:

This random double-opt-in survey of two,000 mother and father of kids 5 to 18 was commissioned by Disney Mini Manufacturers between Nov. 11–15, 2022. It was performed by market analysis firm OnePoll, whose group members are members of the Market Analysis Society and have company membership to the American Affiliation for Public Opinion Analysis (AAPOR) and the European Society for Opinion and Advertising Analysis (ESOMAR).